WAITN I An App For Crowd Control
IS A LONG LINE OUTSIDE YOUR VENUE BAD FOR BUSINESS?
If you're not managing your waiting customers efficiently, long slow-to-move queues have been shown to damage top-line revenue over the long run by discouraging repeat business.
In Boston, people are used to waiting in line for practically everything, it's a crowded city with many high-demand venues, so lines outside of restaurants, bars, clubs, and events are pretty common. Some businesses coordinate waiting with their brand, long lines outside the night-club can signal popularity, and act as a beacon to walkup customers. While the length of the queue can signal popularity, the length of time it takes to surmount it is what actually affects sales. If customers wait too long, they may leave. Worse yet, if the wait seemed unreasonable, they may never return.
WAITN is an enterprise crowd-control app for hospitality and service teams that allows members to manage waiting customers and quickly communicate regarding facilities occupancy, public safety, or customer service. To learn more about crowd-control in Boston, read our handy guide.
Our professionals help customize your implementation to support your business, and maximize your return on investment.
Waiting in line is awful, really
"Bleep bloop," that's the sound (I think) of my rent payment being sent on the first of the month, automatically, with no check to write or confirmation message to click, just instantly debited from my bank account. In 2018, now more than ever, we're used to the instant, we expect it, from noodles to justice, we live in a time where waiting is a sign of inefficiency, or worse, of poor customer service. A great example of this is at popular night-clubs and bars, which are notoriously busy on Friday and Saturday nights. Customers that arrive at these times may have to wait in a long line just to get inside, sometimes for several hours. Others may wait for a long time, and never get in at all.
Benjamin Franklin once quipped that "time is money," and the time that customers spend standing in line costs a lot of money once you add it all up. According to the 1975 book Queuing and Waiting by American sociologist Barry Schwartz, the population of the soviet union wasted approximately 30 billion hours a year waiting while out shopping.